This "dinner under the stars" experience benefits customers by providing a *much-needed* escape from their busy, stressful lives. It provides an opportunity for them to reconnect with loved ones and with themselves, in a calm, natural setting. This dinner experience promotes mindfulness, and encourages relaxation, as a way to recharge emotionally and mentally. Through "hands-on" and impactful experiences like this one, guests are encouraged to integrate "eco-conscious" habits in their daily lives.

By showing how easy and sustainable it is to escape the city using the TfL network, This dinner is not only great for customers, it is also a win for the client TfL.

This concept can help position the brand as more than just a way to get around. TfL is presented as a key part of creating an immersive experience that support both sustainability and wellbeing.

I_ Recap, approach and design precedents

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